Mr. Wolverine himself, Hugh Jackman, has now become the official face for Asahi Super Dry Beer. You can turn on the TV and see him drinking it up, or if you’re lucky, see a massive billboard of his face overlooking Tokyo.

If you remember the movie Lost in Translation, try watching the commercial below and throwing in the phrase “For a good time, make it Asahi time” at the end. You will no doubt laugh so hard that milk files out your nose.

The only way I could improve that commercial would be if Hugh Jackman did the entire thing as Wolverine. But then again I think that would probably improve anything he is in. (I’m looking at you Swordfish!)

Via Japan Probe