Have you ever wondered what commercials for products you know and love look like in Japan? Well our favorite computer chip manufacturer Intel has taken a surprising, and funny, approach to selling chips in Japan. It compares them to tuna.

In this hilarious commercial from Intel a father gives his tuna to his son after his son tells him that all the other kids have tunas. The father then goes out and buys a new tuna for himself.

Thus touching on the Japanese love for sons, and the Japanese love of the tuna.

Via Japan Probe