Arashi’s one and only Ninomiya Kazunari shed his idol image in exchange for the infamous overalls, moustache, and red cap of legendary video game character ‘Super Mario’ for Nintendo’s new CM!

The singer is caught cosplaying for Mario in an attempt to help promote Nintendo 3DS’s new game, “SUPER MARIO 3D LAND” which is set to be released on November 3rd.

Ninomiya’s CM (A.K.A “Ninomiya Mario”) catches him transformed into ‘Super Mario’ as he tackles various challenges of the game, varying from stomping on Goombas to traveling via pipes.

Check out the cute CM below!