That’s right. An ear cleaning shop chain decided to take to the streets, and what better way is there to catch people’s attentions than dressing up as Mario Kart characters and riding in go karts on the streets of Tokyo.

Yamamoto Mimikakiten, a chain of ear cleaning shops that allows the customer to rest their head on the employees’ laps, decided to use four drivers to advertise to people in Shibuya, Akihabara, and Waseda. The drivers were dressed as King Koopa, Yoshi, Luigi, and of course, Mario.

Well…I don’t know how they actually advertised the shop other than a mega phone. They probably could have used some signs or something , but if you want to catch someone’s attention, that is certainly the way to do it.

Check out the video of the drivers below.

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