Japan airlines, Tokyo FM Broadcasting, and Sanrio collaborated for the “Hellosmile” project. Tokyo FM launched the “Hellosmile” project in 2010 to create awareness about cervical cancer as it kills about 3,500 women each year in Japan. They released a special Hello kitty Jetliner that will fly routes to Tokyo’s Haneda Airport to Sapporo, Osaka, Fukuoka, and Okinawa until December.

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